Salon management software · Built by salon owners

Run your whole salon.

Spotlight every artist.

SERA runs your bookings, deposits, checkout, payroll and inventory in one system — and gives every professional on your team a portfolio and verified reviews that bring new clients to your chairs.
SERA Booking

Booking built for how salons
actually fill the book

Group parties, deposits and schedule changes are where most booking tools fall apart. SERA was designed around them.

Group bookings

Book the whole party in one go.

Clients add every guest to one booking. SERA only offers times when there’s a qualified technician free for each of them.
Deposits

Protect your time without putting clients off.

The organizer pays one deposit, applied to the service total — never an extra charge — and split by guest.
Schedules & time off

Change the schedule without breaking the book.

Before any change goes live, SERA shows exactly which appointments it affects — and blocks double-bookings.
The platform

Everything you need to run the salon. Nothing to bolt on.

Replace the booking app, the card reader, the payroll spreadsheet and the review site with one system. Every appointment flows straight into checkout, commission and the review that follows — so nothing gets entered twice.

SERA Booking

Know how every chair is performing — today.

Revenue, rebooking, retention and goals by location and by professional, live on your phone, tablet or desktop.

Online booking & waitlist

Clients book 24/7 from your website, Instagram or the SERA app, and the waitlist fills cancellations for you.

Checkout & payments

Check out services, retail and tips in one ticket — at the front desk or chairside — with tips and commission routed to the right person.

Tap to pay
Split tickets
Gift cards
Memberships
Auto tip routing

Team & payroll

Tiered commission, hourly pay and booth rent calculated for you. Run payroll in minutes, not a weekend.
Maya · 48% tier
$1,842
Jess · 45% tier
$1,610
Lin · booth rent
$450 due

Inventory

Retail and back-bar stock deducts with every service and sale, with alerts before you run out.
Gel base coat
Low · 3 left
Gel base coat
62%
Cuticle oil (retail)
88%

Client profiles

Formulas, notes, photos and visit history follow the client, so any professional can deliver the same result.

FORMULA · SAM K.

7N + 8G (1:1), 20 vol, 35 min. Toner 9V gloss. Sensitive scalp — no bleach on crown.

“Maya is the only person I trust with my chrome sets. Booked my next one before I left.”

Verified visit · Gel-X full set

Only on SERA

Your salon's rating is an average. Your artists aren't.

Clients don’t book a salon — they book a person. SERA gives every professional on your team a portfolio and their own verified reviews, then puts them in front of clients searching for exactly that skill. Better talent visibility means fuller books and fewer empty chairs.

01

Reviews from real visits

Only clients who checked out through SERA can review — and each review is tied to the person who did the work.

02

Coach your team with real feedback

See what clients praise about each professional and spot recurring concerns before they cost you a regular.

03

Talent that brings in new clients

Portfolios are discoverable in the SERA client app, and every booking lands straight in your calendar.
Built for everyone in the chair

Your team and your clients get SERA too.

FOR TECHNICIANS

Your work, your reviews, your clients.

A portfolio and verified reviews of their own, plus schedule and earnings on their phone.

FOR CLIENTS

Book the artist, not just the salon.

Discover your team by their work, book groups together and pay deposits in the SERA app.

FAQ

Questions salon
owners ask

Can’t find your answer? Talk to our team — we’ve run salons too.

Not hard. We import your clients, services, staff and upcoming appointments from [SUPPORTED SYSTEMS], set up your calendar, and train your team before you go live.

Hair, nail, lash and brow, spa and barber businesses — from a single studio to multi-location groups.

[PRICING SUMMARY]. Book a demo and we'll build a quote around your locations and team size.

Reviews come from clients after a completed, checked-out visit and are linked to the professional who provided the service.

Book a demo

See SERA running your salon.

A 30-minute walkthrough with someone who has run a salon. We load your own services and team, then send you pricing and a switching plan.

Technician? Create your profile · Booking an appointment? Find a salon

Coming Soon

SERA is almost here

Be among the first to explore a platform built around salon visibility, technician reviews, and client connections.
We'll email you when SERA is available.
The SERA app is coming to the app store and Google play.