SERA Terms and Conditions

SERA App LLC  |  iOS and Android applications 

01 Agreement and eligibility 

These Terms and Conditions (“Terms”) are an agreement between you and Sera App LLC, an Ohio limited liability company (“Sera,” “we,” “us,” or “our”), governing your use of the Sera iOS and Android applications and their related application services. 

By accepting these Terms during signup, you agree to be bound by them. If you do not agree, do not create an account or use the application. You must be at least 18 years old and legally able to enter this agreement. Sera is intended for use in the United States. 

If you use Sera on behalf of a salon or another business, you represent that you are authorized to act for that business. You remain responsible for your own conduct and for ensuring that the information you submit is accurate. 

02 What Sera provides 

Sera helps registered users discover salons and beauty professionals, view professional information and user-submitted content, and share their experiences and work. An account is required to browse application content and submit content. 

Beauty services are provided independently by salons and professionals. Sera does not perform those services, employ or supervise providers in that capacity, guarantee their services, or act as a party to your service arrangement. A profile or its appearance in the application does not constitute Sera’s endorsement of a provider or a guarantee of qualifications, safety, or results. 

You are responsible for evaluating a provider and confirming prices, credentials where relevant, suitability, and service terms directly with that provider. Any service appointment, charge, cancellation, refund, or complaint about the service itself is between you and the provider. Sera does not provide medical advice. 

Sera currently has no subscriptions, paid listings, or in-app payments. Any charges agreed directly with an independent salon or professional are separate from Sera. If Sera later introduces a paid feature, its price and applicable terms will be disclosed before you choose it. 

03 Accounts and security 

Provide accurate registration information and keep it reasonably up to date. You may use email and password or a supported Google or Apple sign-in option where available. You are responsible for keeping your credentials confidential and for activity you authorize through your account. 

Do not impersonate another person, access another person’s account without permission, share access in a way that compromises security, or misrepresent your authority to act for a business. Notify support@gosera.com promptly if you suspect unauthorized access. You are not responsible under these Terms for activity to the extent applicable law places responsibility elsewhere. 

04 Permission to use the application 

Subject to these Terms, Sera gives you a limited, non-exclusive, non-transferable, revocable permission to use the application for its intended personal or authorized business purposes on devices you own or control. 

Sera and its licensors retain rights in the application, software, branding, and other materials they provide. Except where permitted by applicable law or expressly authorized, you may not copy, sell, sublicense, reverse engineer, modify, or create derivative works of the application. No ownership of Sera’s intellectual property transfers to you. 

05 Content you submit 

You retain ownership of content you submit. You grant Sera a non-exclusive, royalty-free license to host, store, reproduce, format, and display that content as reasonably needed to operate the application, make it available to the intended users, and provide the features you request. Service providers may process the content on Sera’s behalf for those purposes. This license does not give Sera ownership of your content or a separate permission to use identifiable client photographs in external advertising. 

You must own your content or have the rights and permissions needed to submit it, including permission from identifiable people shown in photographs where required. Do not upload another person’s work as your own, disclose private information without authorization, or publish content that infringes intellectual property or privacy rights. 

Content describing an experience must be honest and based on your actual experience. You are responsible for what you submit. We may restrict or remove content that violates these Terms or applicable law, or while investigating a credible complaint. We do not promise that every submission will be checked before it appears. 

The content license ends when the relevant content is deleted, except to the limited extent necessary for lawful retention, resolving an existing dispute, or maintaining information that has genuinely been anonymized. Deletion and anonymization are subject to the Privacy Policy. 

06 Acceptable use 

You must not use Sera to harass, threaten, discriminate unlawfully, defraud, or exploit others; post unlawful, sexually exploitative, or abusive material; fabricate experiences or manipulate platform activity; send spam; introduce malicious software; bypass access controls; or interfere with the application’s operation. 

You must not scrape, harvest, or collect users’ information through unauthorized automated means, attempt to reidentify anonymized information, or use the application for unlawful purposes. You may not make misleading claims about your identity, business affiliation, professional qualifications, or rights to uploaded work. 

07 Reports and account restrictions 

Report inappropriate content, impersonation, privacy concerns, intellectual property complaints, and account issues to support@gosera.com. Identify the affected account or content, explain the concern, and provide enough information for us to investigate. Do not include unnecessary sensitive information. 

We may remove content, limit features, suspend an account, or terminate access where reasonably necessary to address a violation of these Terms, unlawful activity, security risks, or harm to users or the platform. Where appropriate and legally permitted, we will explain the action. You may request a review by contacting support@gosera.com. 

You may stop using Sera at any time and delete your account through the application. If you cannot access your account, contact support for help. Suspension or termination does not eliminate privacy rights or legal obligations that continue to apply. 

08 Privacy and external services 

The Sera Privacy Policy explains how we handle personal information. Review it before creating an account or publishing content. Other registered users may view content you make available through the application. 

Sera may link to third-party websites or support third-party sign-in. Those services operate under their own terms and privacy policies. Sera is not responsible for their independent services or for arrangements you make directly with salons or professionals. 

09 Availability and disclaimers 

We may update, modify, suspend, or discontinue features to maintain or improve Sera or address operational, legal, or security needs. We do not guarantee uninterrupted access, that the application will always be error-free, or that information supplied by users or third parties will be complete or current. 

To the extent permitted by applicable law, Sera is provided on an “as is” and “as available” basis, without warranties of merchantability, fitness for a particular purpose, or non-infringement. These disclaimers do not exclude warranties or consumer protections that cannot lawfully be excluded. 

10 Limits of responsibility 

To the extent permitted by applicable law, Sera App LLC is not liable for indirect, incidental, special, consequential, exemplary, or punitive damages arising from use of the application, including lost profits or business opportunities. Sera is not responsible for an independent provider’s services or conduct merely because the provider appears in the application. 

Nothing in these Terms excludes or limits liability for fraud, intentional misconduct, gross negligence, or any liability or remedy that cannot be excluded or limited under applicable law. These Terms do not waive mandatory consumer rights or prevent you from contacting a regulator or bringing a claim that applicable law allows. 

11 Ohio law and disputes 

These Terms are governed by the laws of the State of Ohio, without applying conflict-of-law rules that would select another jurisdiction’s law, except where federal law or mandatory protections under another applicable law control. 

Please contact support@gosera.com if you have a dispute so we can try to resolve it. Contacting support is not a prerequisite to exercising a legal right and does not extend legal filing deadlines. Subject to mandatory jurisdiction and venue rules, disputes may be brought in state or federal courts in Ohio that have jurisdiction. These Terms do not impose mandatory arbitration or a class-action waiver. 

12 App store terms 

Use of the application is also subject to the applicable Apple App Store or Google Play terms. These Terms govern your relationship with Sera and do not replace the applicable app store’s rules or, for the iOS application, Apple’s Standard Licensed Application End User License Agreement where it applies. 

Apple and Google do not provide Sera’s beauty discovery services. Contact Sera at support@gosera.com for application support. Nothing in these Terms removes any responsibility that an app store has under its own terms or applicable law. 

13 Updates and general provisions 

We may revise these Terms. We will identify the effective date and notify you of significant changes by email or in the application before those changes take effect. Where renewed agreement is required, we will ask you to accept the revised Terms. If you do not agree to revised Terms, you may stop using Sera and delete your account. 

If a provision is found unenforceable, the remaining provisions remain effective to the extent permitted by law. A delay in enforcing a provision does not waive the right to enforce it later. Provisions that by their nature should survive termination, including intellectual property protections, lawful limitations of responsibility, and dispute provisions, will survive. 

For questions, complaints, or requests concerning these Terms, contact Sera App LLC at support@gosera.com. 

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